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Leading electrical ⚡ service provider in the Sea to Sky Corridor
Distinct services
Alta provides services for the residential, commercial, and industrial industries. All three industries result in vastly different Google searches. Therefore, in order to help with Alta's SEO I create a separate page for each service. This allows Google to find their specific content easier, and allows their pages to be more specific in which keywords to focus on. Ultimately allowing each page to have a higher probability of ranking for its specific keywords.

On every page, I wanted to draw attention to the different industries that Alta services. Therefore, I created a repeating design element to tie the pages together.

Make it like a textbook
Alta has a leadership role within their community. Thus, the website needed to be presented in a more educational manner to reflect this leadership role. The various service pages are great examples of this. I laid out the design to appear as if it's a resource, or a wiki article. This helps connect the legitimacy of Alta's work with the quality they provide.
Final comments
Positioning
As part of my design process, I take the time to learn about each client's unique position within the market and create designs that reflect it.